What obstacles to remove to deploy

The three inbound marketing experts delivered their definitions and feedback during the 2nd edition of the Inbound Marketing France event . Michel Brébion (CEO of the Winbound agency and organizer of the international event Inbound Marketing France), Stéphane Truphème (Founder and CEO of the Captain Marketing agency), Gabriel Szapiro (CEO of Studio Butterfly) share their […]

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Feedback on the deployment

What constraints did they encounter and how did they overcome them? They give us the right ingredients for a Let’s go back to the advice shared, during the Inbound Marketing France 2020 event by. Once the strategy has been validated and launched, it should be known that the  will be turned upside down and disrupted. Indeed, when […]

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What business practices after Covid-19

Inbound Marketing France, the annual event dedicated to all digital levers, will take place in May 2021. In the meantime, the Winbound agency team is organizing three major expert debates on current topics. On July 1, the first major Inbound Marketing France debate took place. For the occasion, we invited three experts to discuss post-Covid-19 business practices. We […]

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Digital marketing according to

Marketers are faced with new rules in their daily practices. They participate in a more ethical marketing since the implementation of the RGPD.  Indeed, this law involves taking measures when collecting and processing personal and professional data to guarantee its use respectful of the privacy of the persons concerned. And the consequences are far from neutral […]

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The steps to follow to avoid missing

Inbound marketing, complicated to implement? We have condensed in a white paper all the errors already committed by your friends, so that you do not have to reproduce them…. then we made an infographic of it, in order to have a concrete summary of the steps to succeed in inbound marketing. Good practice For each article, tell […]

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The keys from ROI measurement

In a context where the with theand where it has become necessary to be part of an  to capture your customer, the key performance indicators of your acquisition marketing strategy must be identified to more precisely , right up to the act of purchase. To which lever should performance be attributed? Is the mix-media the most efficient? What are the […]

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The keys from ROI measurement to

Is the mix-media the most efficient? What are the tools for monitoring and attributing the performance of your digital strategy.assign the same share of contribution to all levers within the conversion journey. The same importance in conversion. In volume as in value. And propose a corrective action plan to optimize their results. We talk about […]

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Should we move from Inbound

In 2020, in a context where the health crisis has upset the economic balance, among other things,  at the heart of acquisition strategies. To the point of giving the feeling of dethroning Inbound Marketing which was taking hold on the French market. Each year, a   seems to emerge at the expense of the previous year’s. A […]

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The winning B2B marketing formula

ABM – Account-Based Marketing, upstream of the sales journey, and KAM – Key Account Management, downstream, are acclaimed by companies in the B2B sector because they allow to obtain better results than traditional approaches.  ABM and KAM are two stages of the same approach, and cannot, in my opinion, be conceived without each other. This […]

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The benefits of a customer-centric strategy

Placing the customer at the center of its thinking is today a key step in the implementation of a strong marketing strategy. Thus, it is rumored that Amazon CEO Jeff Bezos likes to leave an empty chair when he organizes strategy meetings. In reality, this place is reserved for “the most important person in the room: […]

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9 customer service KPIs to measure

This English acronym stands for  Key Performance Indicator  and designates the indicators on which an entity bases itself to measure the achievement of its objectives and the efficiency of its operational management. In the same way as a commercial activity, customer service is also subject to performance objectives in terms of customer satisfaction, responsiveness in processing requests […]

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The 4 cultures of inbound marketing

For more than 6 years, I practice inbound marketing. I sometimes perceive the concern or even the questioning of our customers or prospects because they imagine that inbound marketing is only a “Prévert-style inventory” associating all the digital tools with a ritualized brand content without soul. No ! Quite the contrary, inbound marketing is totally in line […]

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