Should we move from Inbound

In 2020, in a context where the health crisis has upset the economic balance, among other things,  at the heart of acquisition strategies. To the point of giving the feeling of dethroning Inbound Marketing which was taking hold on the French market. Each year, a   seems to emerge at the expense of the previous year’s. A bit like an antepenultimate Quarrel of the Ancients and the Moderns. What if, for once, we used common sense above all else?Inbound Marketing is a set of methods that consists of  Your company demonstrates its expertise, sharing it, bringing value. Qualified as inbound marketing is based on the dissemination of high value-added content to attract the attention of a defined audience (personae). The most interesting content is accessible in exchange for email contact details.

Is it already time to renounce Inbound Marketing

The objective is to The attribution of points (scoring) according to declarative elements and behavioral actions (opening of emails, clicks, consultation of pages Vietnam Phone Number List on the site, downloads, etc.) makes it possible to evaluate the evolution of the prospect in the purchasing process. When a defined threshold is reached, the lead is forwarded to the sales force. More traditional marketing or Outbound Marketing can complement an inbound approach to boost the visibility of the content offered and promote notoriety.More traditional marketing or Outbound Marketing can complement an inbound approach to boost the visibility of the content offered and promote notoriety. . It is the prospect who decides to contact the company, it is he who gives the signal. These acts demonstrate a more or less strong appetite and maturity. The marketing actions will consist in guiding the prospect towards the purchase decision.

What is Inbound Marketing

Marketing based on strategic accounts. It consists of listing beforehand a set of key accounts BI lists conducive. To becoming potential buyers and identifying the contacts of the purchasing decision circle (buying committee).It is available according to the volume of accounts.  Each account is a market in its own right; the content. The strategy. The approach are highly personalized. Inbound Marketing is  . It is the prospect who decides to contact the company. It is he who gives the signal. These acts demonstrate a more or less strong appetite and maturity. The marketing actions will consist in guiding the prospect towards the purchase decision. Inbound Marketing.