The advice is not to leave any social media behind , but to share on as many platforms as possible, based on an editorial plan suited to the audience. company blog Attract new customers Each blog post corresponds to a new indexed page, which can be very strategic for SEO. It is always good, in each article, to find expedients to guide the reader’s initiative , for example suggesting that he request a free consultation or encouraging him to download content that can help him deal with the critical issues encountered.
Content with a high perceived
Value is a very attractive bargaining chip with data – even sensitive ones, such as name, surname, profession and email. Create relationships based on trust Blog content allows companies to share expertise and skills , as it showcases the value they offer. Blogs shed light on the organization’s preparedness, know-how, and leadership. This perception of the brand’s authority is strengthened if the blog is full of other elements, such as videos, images and insights.
Blogs can also be structured
Very suitable for the inclusion of calls to action to invite prospects to download free content, in exchange for their data – such as eBooks, guides, case histories, whitepapers, reports. These unique materials must be relevant to the BI Lists topic of the article. Create content for social channels Social media represents a further showcase for sharing company content. Once you create a blog post, you don’t need to rewrite it for social media. Simply share the blog post via links on social media, generating interaction through incisive and engaging copy.
