Develop a consistent and strategic content plan
achieving organic reach requires you to think strategically about your social media content, from what you post to how often you post to the best times to reach most of your audience.
Consistency is key on all of these fronts. But remember, quality always trumps quantity. A quality content strategy and social media content calendar keeps the routine sustainable and fresh.
Think long-term. Develop content themes, regular installments, or a recurring series that trains your audience to look for valuable content drops at specific times.
On that note, what exactly is the right time to reach your target audience? It’s when your audience is online and active. Hootsuite found the best times to post on facebook, instagram, twitter, and linkedin.
Develop a consistent and strategic content plan
But each brand needs to double-check their own analytics and adjust accordingly. Or use hootsuite’s best time to publish feature and get personalized recommendations for times to post on facebook, instagram, twitter, and linkedin that will work best for your unique audience.
never take a one-size-fits-all approach to social media marketing, especially with organic b2b leads content. To reach the most people, organic posts need to be optimized. And to optimize content, you need to understand the platform (and the associated audience) you’re optimizing for.
First off, each platform has different requirements for image size, caption length, number of hashtags, and so on. And none of the platforms love content that contains a watermark from a competitor network.
Provide real value
That means you can’t just create one piece of content and blast it across all your channels. Instead, use the tools built into the hootsuite dashboard to customize your post for each platform, all from one screen.
As we mentioned right up top, social media algorithms use ranking BI Lists signals to sort the order of organic content. These factors typically include relevance, timeliness, and the relationship someone has with the account.
Algorithms prioritize posts that have a high probability of generating engagement. Early engagement is often taken to be a good indicator. Learn more with our platform-specific guides:
