Organic reach decline has been a hot topic in social marketing circles for years now. So what’s the real state of affairs? As of july 2023, the average engagement rate of an organic facebook post ranges from 2.58% down to just. Organic social media marketing is far from dead. But the way marketers think about organic reach needs to change. The incorporation of ai and machine learning into social algorithms creates new opportunities to reach social users beyond your existing audience. About 15% of facebook feed content is currently recommended from non-followed accounts. That’s all organic exposure to new audiences.
Organic reach is not just about facebook, of course. But the world’s largest social media platform serves as a good example of what’s happening overall in the industry. Brands that are truly creative and compelling can excel in this new social environment – as long as they understand how to play the game.
Organic reach is the number of people
On social media, organic reach is the number of people who see your content through unpaid distribution – that is, without spending money to reach a specific audience.
In the early days of social media, this was simple. If you posted something, it appeared in the feeds of people who followed you. But as the amount of social content being b2b email list posted every day grew exponentially, this became impossible.
Facebook says the average user has 1,500 potential stories that could appear in their feed every time they log in. For people who follow a lot of accounts, that number could be up to 15,000. It’s impossible to see everything. So, each social media platform has proprietary algorithms that define how organic content is distributed – and who gets to see your posts.
Instagram organic reach decline
Here’s what instagram has to say on the topic of organic reach decline:
“while we’ve heard some people believe you need to pay for ads to achieve better reach, we don’t suppress content to encourage people to buy ads. It’s a better business to make instagram more engaging BI Lists overall by growing reach for those who create the most engaging content, and sell ads to others.”
the platform uses a series of algorithms to determine which content is “most engaging overall.”. Understanding those ranking factors is the key to organic reach