The business executive guide
October 8, 2023Our site Search the site Search the site MarTechBot Meet your new AI-powered marketing assistant! Moving forward advertisers will be able to tap into the home feed inventory through Google Ads Display campaigns – however exact details of the deal terms remain undisclosed. Dig deeper: Hate speech on social media can significantly damage brands: Study Why we care. This is an opportunity to reach Xs vast audience of over 200 million actively engaged daily users using Google Adsfamiliar campaign set-up and
Targeting tools
Its worth noting that doesnt have the same strict advertising guidelines and practices in place around ad placement and there is a risk your b2b email list campaign could appear alongside unrestricted and even offensive content. Why now? Following Elon Musks takeover last year s ad revenue has plummeted 59 in the US alone. In 2022 90 of revenue was generated through advertising – so this decline had a big impact on profit. With those statistics in mind Musk has been trying to solve the ad revenue issue firstly by bringing in new
CEO Linda Yaccarino
May and now by outsourcing some ad sales to one of the biggest players in the advertising industry Google. Powerful marketing. Tom Ruff Head of Social at digital marketing BI Lists agency Journey Further said the new partnership has huge potential – but it will depend on how the companies share their data. He eplained: Google combining data with potentially makes it the most powerful marketing database out there so I will be interested to see how that evolves. If youre able to use the audiences across search and display campaigns it could link up the user journey in ways we havent seen before but if the campaigns and data arent joined
