Answer potential customers’ most common questions , such as how to use a product. The ability to increase public trust by conveying training and educational content contributes to affirming and improving the company’s reputation . The latter starts a virtuous circle of reputation, since satisfied buyers transform into natural brand ambassadors and supporters of the company.
When setting up a loyalty strategy
It’s important to keep these best practices in mind: personalize content for readers use different channels to reach a greater audience Don’t underestimate the power of storytelling leverage marketing automation tools like post scheduling Generate revenue Having a blog allows organizations to get closer to target users , professionally and humanly. According to a study by Demand Metric, 60% of consumers willingly read content produced by companies. Furthermore, 82 % of customers improved their opinion and perception of the brand after reading its contents. The company blog to educate and engage readers The company website blog is a showcase of valuable information which, as we have also seen from some data, is highly appreciated by the target audience. This digital space does not only have a passive function, as one might imagine.
The blog setup on most
CRMs allows you to have a dedicated comments section , which is essential for interacting with any user who wishes to write to the company. Involvement and interaction also come to life from a series of post-publication actions, such as sending dedicated DMs and sharing the same articles on social media – as we have already the BI Lists topic mentioned. In today’s article we talked about 8 excellent reasons to integrate the company blog into the website and thus attract new potential buyers – fundamental for generating turnover. Do you want to delve deeper into all the opportunities of a digital strategy? Contact us for a free consultation.
