This glossary brings together the definitions of 40 essential terms when you are interested in or have already adopted an inbound marketing strategy. This article is the appendix of a series of articles devoted to inbound marketing. However, it is important to fully understand the following terms when launching your site and adopting an inbound strategy. To use this glossary as easily as possible, do not hesitate to carry out your research using the command .Or support systems or operations aimed at optimizing the quality. Of the customer relationship, building loyalty and maximizing turnover.
The blog is a site format that is characterized
Analytics data (or analyzes in French) in inbound marketing. This may concern data such as. The number of visitors. The number of impressions on an ad. The number of clicks, etc. The regular posting of blog articles. Which Ghana Phone Number List may also contain photos, videos or even infographics. It can be personal or professional. Blogging in inbound marketing is an essential element because well executed. It will attract visitors to your website. Improve your positioning on your keywords. Increase your conversion rates, educate your prospects and to retain and increase your traffic over time. Calls-to-action or “call to action” in French are the means put in place. So That a user of a website or platform can initiate or continue an action . They are essential elements to increase the conversion rate of a website.
They consist of a downloadable marketing offer
An inbound marketing campaign is an operation that brings together all of your channels with the aim of fulfilling previously set objectives. They consist of BI lists a downloadable marketing offer which will allow the recovery of data on the contact, which he will have left in exchange for the download. With this base, you can then track your leads and guide them through their customer journey ( lead nurturing ). Inbound marketing campaigns must imperatively.A cms is software. (saas) that makes it easy to add. Modify or delete content from a website or blog. There are a lot of them: from a classic use to the most complex and complete. Especially crm is the acronym for “ customer relationship management .Or “gestion de la relation client” in french. The crm brings together all the marketing .