On the occasion of Inbound Marketing France 2021, Céline Beckrich, social media activator, Dominique Boullier, professor of sociology and researcher and Camille Jourdain, influencer marketing consultant, analyzed and deciphered the social media trends of the year, from the.Many retail players have been in a context of health crisis and repeated confinements.Céline Beckrich also declares on this subject: “social networks have been a vector of acceleration in retail shopping”. Finally, retailers have started to really on the different platforms, to Camille Jourdain observes, which correspond to “small formats, which we find in particular on Instagram, of the sticker type with GIFs”. Even like Starbucks or Sephora.
Trends already present in our daily lives
Camille Jourdain observes, which correspond to “small formats, which we find in particular on Instagram, of the sticker type with GIFs”. Even like Starbucks or Sephora.Memes ” (viral images aimed at transmitting a message Hungary Phone Number List via social networks) are also increasingly used. According to the influence marketing consultant, “we already have a certain level of maturity” regarding these types of format.Many influencers are already present in this totally trendy sector, with varied profiles: chefs, critics but also foodies who are simply passionate about cooking. and many nano-influencers have emerged during confinement, with Dominique Boullier explains why “two elements that are now changing: the provision of technical creativity tools, which are much more numerous, and monetization, which is increasingly easy » . In conclusion, in 2021, “there are really a lot of new economic models that make it possible to promote these creators” .
Other emerging trends
Camille Jourdain explains that the influencer ecosystem has evolved over the past two years, particularly through .The 3 experts also share their points of view BI lists on the trends that are emerging and that are likely to become increasingly important in the world of social media in the coming months.The audio format is already present on the networks. Companies are starting to take more and more interest in it and are emerging. As Camille Jourdain points out . A few examples: Spaces on Twitter, Greenroom on Spotify or Live Audio Rooms and podcasts on Facebook. Dominique Boullier, professor of sociology and researcher, discusses the trend of the melting pot, between cloning and new formats. According to him, , in contrast to inbound marketing: “this trend calls for reactivity, immediacy, etc. Whereas in inbound marketing, there was a form of drawing attention to quality and lasting content.