PsychoMarketing (or Psycho Marketing) is based on. cerebral activities (of the prospect, of the client) and uses actions to trigger. a succession of psychic states. which lead to a marketing result.The ultimate objective sought: to generate satisfied. and recurring customers in number, namely ambassadors. PsychoMarketing is a methodology. Which is aimed at seasoned marketers, as well as entrepreneurs. or traders who have no experience in marketing. It applies to any organization addressing Humans . It is therefore not intended for a particular type of company. size of organization, geographical area. or sector of activity: it can be adapted in each case.
What are the benefits of PsychoMarketing
Marketing essentially consists of recruiting customers: it is based on acquisition. Because recruiting customers is expensive, marketing budgets are often viewed as costs, and rightly so.PsychoMarketing rehabilitates Bosnia and Herzegovina Phone Number List customer loyalty. It focuses on creating ambassadors, who facilitate the recruitment of new customers, by reducing the cost of customer acquisition and increasing the productivity of marketing investments. Marketing expenses then turn into investments.To achieve this, we must rehabilitate the Human and create a relationship of authenticity and benevolence before, during, and especially after the transaction.Other marketing methods say, for example, that you have to start by drawing a portrait of the prospect you are targeting. Which is not wrong. Yet we marketers have biases, cognitive biases, and limiting beliefs. Also, before studying your ideal prospect, you have to start with yourself. Socrates’ phrase ” know thyself ” takes on its full meaning. In PsychoMarketing, we will therefore start by doing our introspection
On what scientific criteria is this method based
PsychoMarketing is based on techniques that are proven by science and practice, in order to attract, convince and retain customers. The methodology combines, among other things.Behavioral sciences, cognitive neurosciences. Influence BI lists and persuasion techniques, direct marketing, digital marketing. Neuromarketing, hypnosis, neurolinguistic programming (nlp), or analysis. Transactional.To understand what motivates people and. How to trigger psychic states that lead to an act of purchase.We rely in particular on behavioral sciences. Thus, my book for example, is based on more than 70 scientific references, mostly social experiments. But that’s not all. To understand the Human , you have to understand how the brain works. This is why, to better understand the mechanisms of attention, perception, memorization, decision, motivation and action, PsychoMarketing relies on the latest discoveries of neuroscientists on brain functioning. A marketer who knows how the brain works will create more effective messages and communications.