The basics of inbound marketing
Faced with infobesity or the inflation of content that accompanies inbound marketing strategies, Muriel Gani, author of the book Writing for the web and Kenya Phone Number List consultant in digital editorial strategy, recommends a qualitative approach. For this, it is necessary to better target its audience, to produce precise and impactful content. She gives several tips to achieve this. take an interest in both the audience’s expectations (by putting yourself in their place) and the context (when, where and how do they consume the content), deliver a maximum of information in a minimum of words so as not to lose the attention of prospects, give the essential information first, promote syntactic simplicity and make short sentences (between 15 and 20 words), use the links to complete the information, to involve the reader and improve the referencing.
The intensive and responsible
According to him, since the implementation of the GDPR and the the marketer must imperatively collect his own data and no longer rely on third-party data. They BI lists alone will create intimacy between the customer and a brand. Artificial intelligence then intervenes to exploit them correctly. But we must take precautions, there is a real ethical challenge, underlines the specialist. This last point will become an essential pillar of marketing. Now, a good marketer must. The author also specifies that monitoring KPIs must therefore be placed. The data scientist will set up observability to detect the drifts that could happen and allow the marketer to react. The NPS will become an essential KPI for the expert, because it will allow him to assess customer satisfaction, but also the recommendation potential of the service.
