One of the types of ecommerce that has been achieving significant success. In recent years is that of c2c. Acronym for consumer to consumer, interesting for. Those who want to sell or buy products in a private environment. The term c2c, in fact, identifies the type of electronic commerce .That takes place between two consumers. Who exchange services, products or information online. Ecommerce is effectively a third party that acts as a go-between to enable transactions. C2C solutions include, for example, online auctions. Characteristics The characteristics of a C2C eCommerce are, based on the parameters considered above, similar to a B2C eCommerce, but with an even more simplified approach.
The product and decides
In which the online store acts as a guarantor for the transaction. In fact, sellers and buyers are single users. Who interact directly, with the exception of. the case in which the platform itself defines the terms of communication. as Rwanda Email List for example in an online auction condition. The C2C exploits designated channels (eBay, Subito.it, Etsy). which allow the publication of online announcements .or the possibility of participating in auctions. As far as the purchase decision is concerned, the consumer looks at the product and decides to buy it. No particular skills and knowledge of the market are required and the products can be both mass and niche, depending on the object sold. The relationship with the customer is direct for open online sales.
The center of the purchasing
While indirect if a platform with specific constraints is used. Generally speaking, the purchasing process is very simple and the negotiation capacity is very BI lists high, since lower prices than those on the market can be obtained. Advantages The characteristics also define what are the advantages of a C2C eCommerce. Unlike a B2B, it places the customer’s emotion at the center of the purchasing decision: various marketing campaigns are planned to induce the customer to act impulsively, aiming to create personalized sales experiences. Advantages The benefits of creating a B2C eCommerce are extremely relevant. A B2C online store allows the company to expand its range of action, also reaching international markets.