Heat maps: how they work
October 8, 2023Do you want to know how users move on your site? Heat maps are for you. Find out what they are, why they are necessary and the best tool to achieve them. Did you know that you can find out exactly what people who visit your site are doing? Where do they click , do they see the whole page . How long do they spend on average on a piece of content and at what point do they abandon the contact forms? It’s not science fiction. There really are tools that give you precise indications of user behavior. On your website, not only through data but also visually – for example . By showing you the mouse trail of the user scrolling through your content.
Heat maps: what are they?
Heat maps, or heat maps , are color graphical representations . New Data That indicate the areas where the user’s attention is focused . Why are they important? All analysis software (google analytics, semrush . And many other tools) show traffic data on the site, such as views, sessions, exits, etc. If you also use these tools, you know that, no matter . How well they track, they cannot analyze certain data . That could give you more in-depth information on how users navigate your pages. The data that these software provide us are perfect. For obtaining general information on the site, such as: The most viewed pages; The sources from which the majority of traffic comes; The time spent per page; The pages from which users exit
Click Map: where do your users click?
Click maps are heat maps based on user clicks. BI Lists They show the elements on which their attention is focused . Such as a button, a link, an image, a video, in short. Anything that is clickable (or is considered so from the users’ point of view). Click maps are very useful to know which of the elements should be optimized better. How does all this translate into practice? If many people click on a certain button. Which leads to an unoptimized page, it will be time to fix that page. In order to improve the experience of all users who visit it. The same goes for clicking on an image. Many times users click on points that we would never have considered, in fact, an image. One idea might be to make it so that it enlarges when clicked, because perhaps this is exactly what users want.
