The advantages and tools for lead generation with facebook, explained step by step. If it is true that the virtual world we like most is that of instagram, with all its images and videos, it is also true that a social network like facebook always has something to say … And to offer, especially when it comes to business . Although many people have migrated to instagram. In recent years, facebook still remains a widely. Used platform and, in many cases, it also proves to be the most suitable choice for marketing. An example? Facebook is a very valuable tool for lead generation. The lead magnet can be an ebook, a pdf. A downloadable video or any other valuable content . Downloadable for free in exchange for the user’s data. The user is then asked to leave some data (usually name, email and telephone number). Through a contact form, in exchange for the downloadable content.
What is lead magnet?
The lead magnet can be an ebook, a pdf, a downloadable video. New Database Or any other valuable content , downloadable for free in exchange for the user’s data. The user is then asked to leave some data (usually name, email and telephone number). Through a contact form, in exchange for the downloadable content. Another example of a lead magnet is subscribing to the site’s newsletter . Whereby emails with interesting content for the user are periodically. Sent in exchange for their email. But you could also use questionnaires or surveys . Before creating the lead magnet that’s right for you, evaluate who your target audience is: age, interests, gender, geographical location… So you can structure something targeted.
What is Facebook Lead Ads?
To create a data collection with facebook you have an ad hoc tool at your disposal. BI Lists Facebook lead ads , facebook’s paid advertising platform . A specific but simple to use tool. Let’s start with a consideration: most of the traffic on the web comes from mobile devices. And when we are on our cell phones we have even less patience than on the computer. This means that a form that is difficult to apply will be rejected . Immediately and you could risk losing the user. The facebook tool allows you to create a simple, fast and effective form . And since facebook already has your customers’ data, the form will be pre-filled and all they have to do is hit send. To use this tool, however, you must have a business facebook page . But let’s see in detail how to create a data collection campaign.
