Podcast, white paper, videos, blog articles, etc. He also reminds us that one of the mistakes not to make would be to leave content orphaned : it is essential to link content to each other and to propose, inside and at the end of each blog article, a proposal for value-added content, a point of conversion. In the same way, the presence on social networks must be optimized . You don’t need to be present on all platforms. But rather observe the uses of your personas. Obviously the marketing automation tool is to be valued in integrating into the calculation of the budget.
It responds to a persona problem
On the social networks selected, it will be interesting to implement content marketing snacking always in an approach to attract your prospects. Whatever the format, the content must remain Country Email List qualitative : it is the heart of the digital transformation. Qualitative content is expert content, that is to say, it responds to a persona problem before responding to SEO issues. For this, an internal company resource can be requested. And a professional writer will write. The legitimate question of cost can be raised. At this point in your thinking. But let’s not forget that its cost will be amortized if it. Allows you to take over time-consuming tasks from the salesperson.
To you and no longer being in a sales process
Currently, a salesperson spends more time prospecting than responding to a request . Inbound marketing focuses on bringing the customer to you and no longer BI lists being in a sales process. Inbound marketing has become a lever in its own right to efficiently carry out your strategy. Stéphane Truphème also tells us that the first results of inbound marketing are visible from 3 months . The challenge ultimately lies in making the actions last over time and always optimizing them according to the needs of your personas.