New IT players appear every day, the historical players must evolve quickly to progress and keep their place, and this as much in terms of their software and service offerings as their sales and prospecting methods and their good marketing practices . The IT BtoB sector is therefore at the forefront of developing Inbound Marketing strategies ! In theory, the main principles of Inbound Marketing remain the same Like other BtoB and BtoC sectors, the heart of Inbound Marketing in the BtoB IT sector remains to reverse the “interruptive” model to bring prospects and customers to you . That is to say by generating interest through content that will meet the needs of prospects, and thus being visible in particular.
To continue their journey Convert
The first step is always to understand the real issues and the real objectives of Buyer Personas to position yourself at the right time with the right content, and to create added value. The main pillars are therefore always: Be found Malaysia Email List by a qualified audience and attract it Convince visitors to continue their journey Convert prospects with specifically dedicated content Accompany the prospect throughout his entire purchasing cycle and facilitate the expansion of the audience (social networks, press, etc.) I will not detail all the methods of Inbound Marketing: you will be able to discover all the fundamentals by registering for IMF 2019. On the other hand, we will focus on the practical application of this theoretical approach in the software publisher sector. and ESN in BtoB! Inbound marketing method Inbound marketing & BtoB IT sector.
To constantly innovate and its
It is in the implementation and the operational plan that the points of attention reside! Due to BI lists its recent history, its evolution and its need to constantly innovate and its many specificities, we cannot implement an Inbound Marketing strategy in IT BtoB as we would with an e-merchant or a real estate developer. ! As part of the implementation of an Inbound Marketing strategy and more broadly of a marketing plan combining Inbound & Outbound , several criteria are essential to take into account: The IT vocabulary is very precise and characteristi.