In this sense, the choice of the service to rely on appears fundamental.How to promote your eCommerce during the Christmas period By Giada Mazzucco 5 December 2022 3 minute read prepare ecommerce holiday season The creation of an eCommerce is now essential for companies that want to promote their products or services and intercept further opportunities, exploring new markets. An online store, however, requires versatility. As the holidays approach, your website should prepare for some holiday shopping . You will find below some advice to make your eCommerce Christmas-proof. Content index.
The Christmas period they are
Marketing strategies Performance, security and scalability Performance Safety Scalability Marketing strategies Although every company has different needs and a heterogeneous target audience, common and effective marketing strategies can be Norway Email List identified. Start by examining market trends and your competitors. Website graphics and style. When people go shopping in physical stores during the Christmas period they are surrounded by decorations, lights, music and they look for the same atmosphere in digital too. This is why dressing your eCommerce ad hoc is important, and you can do it by changing colors., giving added value and inviting them to complete their purchase. Sense of urgency . Limited deals and countdown timers trigger FOMO feelings.
A big impact on your sales
Adding Christmas decorations to your logo or inserting images related to the mood of the BI lists season. Christmas landing page . Developing a Christmas-themed landing page, in which to highlight limited edition products, could pique the interest of users. You can create different versions for different target audiences and segment customers to retarget them based on their interests. Seasonal landing pages can have a big impact on your sales. Create email campaigns. Email marketing drives 20% of all holiday sales, so it can’t be ignored. Taking advantage of this strategy can also be useful to strengthen the bond with customers, by sending exclusive Christmas promotions, instructions on a possible loyalty program or cart abandonment emails.