In Rennes, too, the search for a speaker has indeed begun. From May, the program committee got down to reading and watching the lectures, looking for rare pearls that will enrich the program of this new edition. Then in September, Cindy, Isabelle and Typhaine flew to Boston, heading to Inbound 2019! On the program, a benchmark of new tools and strategies to be integrated into an inbound approach. It was during this event that the team had the chance to meet Katie Robbert , CEO of TrustInsights on the theme.
The constitution of the program
Practictal Applications of Artificial Intelligence for Marketers” . The opportunity for all visitors to take an interest in AI, as a tool to optimize the ROI of your Bolivia Email List inbound marketing strategy Winbound to Boston But the constitution of the program was also done in Rennes with a difficulty: that of offering masterclasses, conferences, round tables, workshops, etc., accessible to all levels. “This year, we wanted to classify the interventions as “beginner” or “confirmed”. The idea is to allow visitors to build their program based on their knowledge of inbound marketing.
The result of teamwork and collaboration
We have also sought to focus on customer cases. In the end, we brought together more than 70 speakers: a great success! » Michel Brébion – CEO Winbound A BI lists motivated project team for a successful event Over the years the organizing team has grown but one thing has not changed, the motivation to make this event a success and an unforgettable moment for all. Inbound Marketing France is therefore the result of teamwork and collaboration between the Winbound and MV Group teams. MFI team Organizing an event for 1,200 participants requires meticulous organization. Throughout the year, the missions were therefore divided between the different members of the team.