Tool, very practical for capturing quick short videos that you can send by email! You will also need a basic video editing tool. Here are a few: iMovie, Adobe Rush, Camtasia, Powtoon, Lumen, wave.video How to use video throughout the purchase journey? Leverage video purchase journey Are you convinced? So program a real video strategy, which will respond to the purchasing path of your prospects and customers. In the awareness phase, make videos for social networks, in “Conversation” mode.
Them by live mail or integrate
Publish on your blog or Youtube videos that are answers to the questions that your personas ask themselves (and only to these! Also use the videos as part Ghana Email List of an ABM approach. In consideration and decision, think about all the questions you are asked 80% of the time…and answer them on video! Publish them on your YoutTube channel, send them by live mail or integrate them into nurturing workflows. You can also shoot personal messages or help screenshots (100 times faster than explaining by mail :-)) To retain your customer, video seems essential: if you work in service delivery.
It becomes a powerful weapon
And your customer works with a dedicated project team, have them meet by video interposed in a simple welcome email. Shoot a few videos, in the form of BI lists mini-series (more in the next episode) to involve your customer in using your product. Obviously, if you use video as technical support, it becomes a powerful weapon. It will save you time since you will give an explanation only once and save your customer time, since he will not have to go through the 1245 pages of the user manual. Thanks to all these tips around the video, you will establish a human and supportive relationship with your prospect or client, of trust.In their book.