Consumers by stage of the buying journey
April 4, 2023The death of business by the wolf happens when we close our eyes to change so much that we do not see it coming, which impacts our business. One of the big changes we need to be aware of today is the way we communicate . We have to get out of our traditional ways. Push email: it’s over! The product push: it’s over! Communication on our own terms: it’s over! The solution ? Communicate when the consumer is attentive and in a personalized way. Depending on the stage of the purchase journey in which he is, the consumer can use up to 13 different means of communication .
If ever they limited the possibilities
HubSpot Communication Channels How to communicate with Faced with these new consumer expectations, we must make it easier for them to contact our company. The HubSpot Kenya Email List teams modified their contact page to test this theory. This new page now offers 3 possibilities : direct call, appointment booking directly from a calendar and chatbot. The observation made by Jon Dick: 51% of people make an appointment 30% call 19% use the chatbot. One certainty: if ever they limited the possibilities of making contact, the volume would decrease greatly. Listen to Jon Dick’s conference in its entirety on the Inbound Marketing France.
The time to re-evaluate
Among those cited during the conference, here are 2 examples that illustrate the damage created by our processes. The forms We all agree that the form is BI lists useful. As an inbound marketing project manager, the form is our best friend. For nothing in the world, we would come to delete it. However, it’s time to give it a makeover. The qualification of our prospects by form gradually destroys our opportunities to convert. Let’s sit down for two minutes and take the time to re-evaluate the information we ask our prospects via form. Inform us of its budget, let us know its role in the decision-making process, telling us how many people there are in his team… it doesn’t help him.