Where to find them, listen to them to find out what they need and what interests them. The solutions in terms of tool and message will then come quite naturally ”. To measure actions, “ it is important to track communication actions, in order to be able to measure and optimize them ”, explains Edouard Lauwick. It targets traditional publishers and new players, such as telecom operators To issues of diversity and inclusion. Dipty chander, developer and president of the e-mma association.
To issues of diversity and inclusion
After storytelling, companies are asked to do “storydoing”. “ We expect brands to be courageous, to get involved ,” says Grégory Pouy. The company’s brand values and culture will be key to effecting this change. This Belize Email List round table brings together four digital players committed. To issues of diversity and inclusion. Dipty chander, developer and president of the e-mma association. Ilham guggenheim, vp innovation & change management at change factory. Guy mamou mani, president of the open group and co-founder.Asked about her employee advocate program.For campaigns that will reach more than 10 million people, Frédéric Degouy, Marketing and Revenue Management Director at Next Media Solutions, advises relying on the data provided by Médiamétrie.
To digital thinking without their presence
The association Never Without They, Olivier Méril, President of MV Group. With 33% of women in tech, support functions included, companies can hardly open up BI lists to digital thinking without their presence. “ We cannot imagine tech without women. Companies must commit to making room for women in tech ,” explains Dipty Chander. For Guy Mamou Mani, this is obvious and a necessity. ” Women must move and take the places that are open to them ,” he says. who share their story, transmit emotion, to enrich the content. Edith Taillart’s advice: “ Study who your target. Although segmented television already exists in the United States, advertisers have to adapt their message with commercial offers in a given area.