Everything automatic is not desirable.But it can help the customer more quickly when it is well designed. And it can relieve the contact center. Provide a quick solution with customer service. The goal with self care is to quickly offer simplicity. Productivity and thus increase. The visibility of the company. We must provide the client with quick answers. To his questions and queries in his research. Indeed, a customer is in a hurry and he does not want to waste time in his research.
The situation and thus make him perceive
He wants precise and detailed answers and we have to produce content for him, that is to say, he will have to adapt his decisions to be able to put the client in the Japan Email List situation and thus make him perceive our service offer. The FAQ (free access, in a customer area, etc.) is one of the pillars of Self Care. But that’s not all, you have to increase your visibility. By being referenced on an seo website. On social networks . On a webinar, in a white paper. By publishing articles (blog, aggregation platforms, etc.) and on the press, advertising, exhibitions, sponsorship, contests, which gives. The opportunity to be contacted and thus generate leads. This optimization makes it possible to simplify the relationship through digitalization.
To loyalty and keeping the customer
While obtaining a sometimes delayed response (for example obtaining or paying an invoice via a customer area). A customer who is more productive and BI lists supported by adapting will necessarily be valued and conducive to loyalty and keeping the customer longer. If the relationship with the company is simple and pleasant, the risk of seeing a customer leave (at the same price level) decreases. By streamlining the customer journey, we bring serenity, proximity and quality service that will make us essential and allow very fruitful and lasting relationships.