Data quality for marketing and sales alignment will mean timely communications with your customers and prospects, and deliver a positive buying experience.
By having the right data and aligned teams, you can ensure reduced contact times with interested prospects, avoid them having to repeat their needs if they are contacted by more than one person, and provide sales with a map of the path they took to arrive at a consultation – this is invaluable for understanding where to aim the conversation and avoid going in blind.
Hey! Is that you?
If you have read this far, you may identify with some of the following statements:
- You seek effectiveness and alignment: You want a fluid external and internal experience for your marketing to sales transfer processes .
- You want to achieve business success: you are concerned with staying ahead of change, driving stronger relationships with your brand community, pipeline growth, and also the growth and retention of existing customers.
- You’re looking to delight customers: You’re focused on customer experience and want to clearly measure the ROI of your efforts.
In your daily life you face the following challenges:
- Lack of alignment and failed handoffs, in short, you are losing leads and opportunities
- Incorrect, missing or contradictory data
- Low conversion rates and/or customer lifetime value (CLV)
If this is you what are you waiting for to do something about it?
Ok, ok, we understand that it is not so easy to obtain internal approval for projects, have the budget and a good leader to carry out the project successfully. That is why we will tell you how our clients have managed to obtain management approval to carry them out:
Objection 1: “Changing our entire front-office software right now is not an option. We don’t have the alignment and technical capability right now.”
Answer: “HubSpot can be easily adopted in phases. It is built in a modular way so you can scale as you are able. Plus, each module has a different pricing structure to argentina telemarketing list match available budgets as businesses grow.
Objection 2: “My sales reps don’t upload information to the CRM”
Answer: HubSpot makes it easy to load the data that a salesperson has to do on a daily basis through the integration of email, mobile, calls, automations, and more. It works as an assistant to help you sell more and correctly follow up on your opportunities, as well as understanding the points to improve based on at what point in the sales journey your opportunities fall through.
What is the cost of losing leads?
How much does it cost to not have clear information about which channels are bringing the best results? What is the cost of not being able to manage how to write Blogs that rank on google in 2024 with reliable data? How much are you spending on different, cheaper tools, on learning to use each one of them, on the sum of all of them, on the failure between the connections you use to be able to automate “something” of the manual process that this forces you to carry out? There you have your answer…
Objection 4: “We’ve already bought a lot of tools, and we’ve failed with the choice, why would HubSpot be better?”
Answer: Why do MarTech implementations often fail? To ensure a successful implementation, you need to keep in mind that technology alone will not solve an organization’s problems. Alignment and agreement among the people who will tackle the project is key, as are clear objectives, resource availability, and a willingness to adapt to change.
Read more here about HubSpot Implementation: Expectation vs. Reality
94% of customers are frustrated by disjointed experiences
What are the main benefits of using Sales Hub and Marketing Hub together?
- Use data to create rewarding experiences across all customer touchpoints.
- Leverage automation to ensure a seamless and timely numbers lists customer experience, from first website visit to sales handoff and closing.
- Align teams around a single source of truth and continuously adapt to your customers’ needs.
- Effortlessly report on the ROI of every customer touchpoint so you know what’s converting and what’s not.
- Keep your messages consistent and personalized across all customer touchpoints.