Every year, new tools, trends and technologies upset marketing strategies and push marketers to adapt in order to both stay in the race and always be more efficient. But between us… it is precisely this need for constant renewal that makes marketing such a stimulating discipline! In 2019, Voice Search and Mobile are likely to disrupt our habits. These trends have already caused a lot of ink to flow in 2018 and are no doubt already familiar to you. However, even today, the real impact on marketing and in particular on Inbound is difficult to estimate.
To what one might think
In this article, I’m going to give you some food for thought and tips for understanding Voice Search and Mobile in your Inbound strategy . Voice Search: a double-edged sword for Inbound Marketing Amazon Echo, Google Laos Email List Home or Apple’s HomePod are gradually arriving in our homes, you yourself may have found one under the tree like many French people. Since early 2018, sales of smart speakers have been accelerating. For good reason, it is now possible to choose from a wide range and at affordable prices, from €59 for the Google Home Mini. However, contrary to what one might think, the democratization of voice assistants is decorrelated from that of smart speakers. our daily lives in a more subtle way.
To using our voice to order
Through other interfaces: cars, televisions, computers, connected watches and of course smartphones. Naturally, Voice Search then continues to grow. Whether BI lists for voice control or research, we are getting more and more used to using our voice to order, to ask. And the forecasts for 2020 are clear: 30% of web sessions will be screenless (eConsultancy) 50% of searches will be done by voice (ComScore). With this technology, our behavior is changing. We dialogue with a voice interface and therefore make more complex requests because they are oral (no more keywords in Google!). Our expectations following a search are just as different, the answers are audio and must be short. This development represents a tremendous opportunity for you and your company.
