Something consolidat One generation over another in choosing the role that social networks play in their lives? Generation Z considers social networks to be valid tools for consuming content and not for relationships. Generation Z, also known as Plurals , identifies people born from the second half of the nineties or from the beginning of to . This data influences their choices in using social networks. For Generation Z, social networks are just a tool for consuming content. Data collect by Global Web Index shows an unexpect motivation for Generation Z.
They are more likely to
Use social networks to fill free time and find seo expate bd entertainment, rather than stay in touch with friends. These motivations differ slightly in the market. Generation Z consumers in mature markets still view social primarily as a means to connect with colleagues, while those in rapidly growing markets tend to prioritize seeking news or entertainment content above connecting with friends. These significant indices help explain why this generation is much more likely to use interest-bas platforms like Rdit. In fact, in this platform the contents of the site are organiz into areas of interest call subrdits.
In the digital
Ppositioning of my product or service I will BI Lists therefore have to take into account that word of mouth from friends will be less effective for this generation and that we will have to work more on the personal interests of our target audience through entertainment and fun. “ The one before us, this famous generation Z, will be the most populous, probably the one that will consume the most and for the longest time, so much so that marketing strategies are focus on winning over these kids. Antonio Polito Journalist and author of the book «Let’s take our children backSHARES.
