We agree that sales are the most important thing for any business to generate income. Use your company’s and your employees’ social networks as a commercial tool to achieve more and better sales.
The Internet and social media have changed the purchasing process
Technology has transformed the way we buy and sell . Today, we find customers who use multiple channels before making a purchase decision. Only 29% of buyers want to talk to a salesperson to learn more about the product, however, 62% will look for that information on the Internet (Hubspot, 2016).
According to the Internet.MX Association, through the Study on Internet User Habits in Mexico 2018, 89% of users use the Internet to access social networks.
Today’s buyers have changed the way they: listen, get informed, learn, evaluate and decide between one product or another. Opinions on your social networks can be a decisive factor in decision making when the buyer evaluates your business and that of the competition.
If the Internet has changed the way we buy, why not change the way we sell?
Social Selling is about using social media to find potential customers . To do this, you must build a solid, high-quality professional network based on a consultative sales process, where customers and their needs are guatemala telemarketing list at the center of everything. The goal is to build long-term relationships based on trust and empathy with customers.
7 tips to boost your sales with Social Selling
- Start listening : Use your social how to increase sales with inbound? media to find out about users’ needs and problems. This information can be useful to the sales team, as they will have prior knowledge of the prospect.
- Define your goals: Define SMART goals , when you identify what you want to achieve, you will be able to map out kuwait data the path and tactics to achieve them.
- Share useful and valuable content: Stop sharing everything; share content that is useful to people, that helps them, educates them, informs them or even entertains them, but that is of quality and that provides value to them. The same study by the Internet.MX Association reveals that content consumption has gained greater relevance for users with 55%.
Build relationships of trust:
The relationship between a company and its customers is defined from the first contact people have with you. Users will want to find all the necessary elements to ensure that your company is their best option. From your website, the content you share, to the average number of stars on Facebook.
Choose the right social networks: Which ones do your potential customers use? How many social networks does your company have? Which social networks are a source of potential demand? Based on the buyer’s profile, define which ones you should invest time in.