Tools and strategies to address each stage . Of the funnel and guide the public to purchase your products. It has a characteristic funnel shape. Was created in 1898 by elmo lewis and has the power to turn your visitors into customers. Yes, that’s him, the sales funnel . A basic step within your marketing process. It is a tool of consumer-centric marketing . In which the entire process that a customer goes. Through towards purchasing a product is presented. Represented as a funnel , it highlights the purchase funnel path . The truly interesting and distinctive aspect of this model is. Therefore, the possibility of knowing people’s entire journey . From the moment they first learn about the product until they complete the purchase.
Why the funnel shape?
Let’s start with the name. Funnel, in english, stands for ” sales funnel “, to underline the form that the scheme takes. Special Data The choice of this form is actually quite intuitive . The funnel only lets a small amount of what is poured inside pass through. The same thing goes for corporate marketing: the company presents. Itself to the widest possible audience, but not everyone interacts with the product. Some will watch it, others will be interested in learning. More and only some will reach the final step by purchasing it. Creating a sales funnel serves precisely to identify these users. Understand their journey and use it to guide them towards the purchase .
How does a sales funnel work?
The sales funnel is, yes, the customer’s purchasing journey. But you trigger this process . BI Lists To create an analogy we could say that the sales funnel is a form of seduction: Awareness . In this phase we try to attract the customer’s attention and increase. His awareness of the product/service; Involvement. More information is offered to activate. Interest and the curiosity that drove the user. To enter the funnel is satisfied. Two useful tools for engaging the user are email marketing and blogging; Conversion . Desire is activated and pushed into action with forms of pressure marketing. Or simply seduced with texts, statistics and testimonials on the product itself. Loyalty . It is the post-purchase phase. Where customer care services are offered to assist the customer. Now that the steps are clear, all you have to do is find out how you can create your ideal funnel.
