main characteristic of every self-respecting call to action is the immediacy with which our “objective action” must be carry out by the user who visits our site, reads our post on Facebook or considers whether or not to purchase our product : “Contact us for a quote” , “Call now” , “Visit the site” , “Buy online” are all examples of calls to action that we come across every day, which as mentioned have the final objective of making us complete the determined conversion from the company we are interacting with. right Call to Action
What is a conversion
The reel is a video of maximum 60 seconds with the same format as the stories, i.e. vertical with a 9:16 ratio.
They therefore have the same format as Instagram Stories, they also allow you to insert stickers, writings and music, but unlike these they remain in the feed forever (and last longer) . It is therefore a type of content that is a little more elaborate and therefore less immediate to create.
The reels are published in a special section latest database which can be accessed by pressing the respective icon next to the grid, furthermore there is also the possibility of posting them in your feed. To see other people’s reels, just press the central icon in the application home.Unlike normal posts, videos will appear in the reel section that according to Instagram are in line with your interests (based on the actions you take every day within the platform).
How to write winning Calls to Action
a single button doesn’t work miracles, and completes careful persuasive copy work which then culminates with the actual call to action. When creating your online strategy, always make sure that all the elements are coherent with each other and, above all, effective for the reader.
Finally, make sure that your CTAs are not too BI Lists aggressive or shouty, for example avoid writing in all caps or using exclamation points, you could get the opposite effect to the desired one, that is, making users run away. right Call to Action.
