LinkedIn or Facebook Which is better for B2B companies?
Social media actions work when you know your ideal clients. ? What social networks do At what time of day […]
Digital marketing
Digital marketing
What aspects should be considered before implementing inbound marketing?
If you have decided to implement inbound marketing, it is because you already know the advantages and options it offers
Digital marketing
How to Attract Business Clients with LinkedIn
What’s the first thing you think of when you read the term social media ? Community, users, networks, media, friends, work, companies
Digital marketing
How to profitably attract customers with inbound marketing
The Internet has transformed everything we know. It has changed the way we buy and, therefore, the way we sell . Today, buyers
Digital marketing
How to boost sales based on buyer context?
The purchasing decision goes beyond the benefits that companies provide to consumers. We must understand that the value proposition resides in
Digital marketing
How to align marketing and sales to achieve business goals?
In previous posts, we have talked about the benefits of setting joint goals between marketing and sales departments: effective feedback for both
Digital marketing
Innovation processes: expectation vs. reality
Today, we are witnessing how innovations, not only in a technological sense, but in all areas of modern society, are
Digital marketing
Is Affiliate Marketing Legit in 2024?
Affiliate marketing is when you promote a company’s product or service for a commission. When people click your link and
Digital marketing
Affiliate Marketing Types: Which One is Best for You?
More than 15% of people who do affiliate marketing earn over $50,000. That’s passive income, which means you make money from
Digital marketing
Keep refining based on performance metrics
Effective CTAs can significantly improve your conversion rates. Clearly define the action you want your audience to take, whether it’s
Digital marketing
The customer-based cycle model
If you visit the marketing and sales departments of a modern office, you’re likely to come across a funnel chart,
Digital marketing
Final thoughts on calculating marketing ROI
Companies with higher gross margins (their COGS are LESS than 50% of sales price) do not need to achieve as