They allow you to have a direct communication channel with your customers, which therefore does not stop at the end of the transaction or service provision, but will make them remember you in the future;
They offer tools to connect the public to your business, such as creating events , making the services you offer visible and offering a showcase of your products ;
Your competitors are already on Facebook and are already using it as a marketing tool: why stay behind?;Facebook allows you to humanize your company: if you publish photos of your staff or scenes of working life and actively participate in interactions on your page, this will allow you to break down an important barrier with your customers;
Why use Facebook pages for business
The reel is a video of maximum 60 seconds with the same format as the stories, i.e. vertical with a 9:16 ratio.
They therefore have the same format as Instagram Stories, they also allow you to insert stickers, writings and music, but unlike these they remain in the feed forever (and last longer) . It is therefore a type of content that is a little more elaborate and therefore less immediate to create.
The reels are published in a special section which can be accessed by pressing the respective icon next to the grid, furthermore there is also the possibility of posting them in your feed. To see other people’s reels, just press the central icon in the application home.Unlike normal posts, videos will appear in the reel section that according to Instagram are in line with your interests (based on the actions you take every day within the platform).
How to manage your business Facebook page: our advice
Who and why should follow you? What content would you like or expect to find on your business Facebook page?
Answering these questions will help you understand how to write your content in a way that interests your fans and attracts new ones.
