Google shopping results Starting from this assumption, today SEO writing puts people and search intent at the centre, the keystone of this work. If we can match users’ online searches with our content, in a relevant, comprehensive and usable way, we will have no rivals. What tools do you use to create quality content for search engines? Every SEO Copywriter has their own favorite toolbox. In mine there are three tools at the forefront: SEOZoom , a tool for analyzing and monitoring the online positioning of websites, but also for searching for keywords to support editorial plans and SEO writing.
Type to find our articles or product sheets online
Google Search Console , a free tool to know all the searches that activate a website in the SERP. For example, we can know which words people type to find our articles or product sheets online. Finally, the entire universe of the Google search engine, the most used in Italy. Search page results, frequently asked questions, related searches, Google autocomplete. All functions that nourish our creativity, starting from very specific insights. How does an SEO copywriter collaborate with those who deal with technical SEO? The work of the SEO Specialist and the SEO Copywriter are complementary.
The second works on the contents starting
The first looks at the technical aspects of a website. Optimizes URLs, multimedia elements, creates a taxonomy for the blog, searches for keywords relevant to brand objectives. In short, he operates the structure from the control room. The second works on the contents starting from the SEO Specialist’s assessments. It often happens that he is the one who designs a blog editorial plan and provides the keywords on which the SEO Copywriter will have to work. Or that he leads the way for writing product sheets. It is a synergy between figures that complement each other and, in completing each other, accompany the customer to the center of their objectives.
