Today, we are witnessing how innovations, not only in a technological sense, but in all areas of modern society, are advancing at a great speed, compared to the time it took in the past to witness how great changes were adapted to everyday life.
To a large extent, this is because many companies have seen results in terms of profitability and competitiveness in the integration of innovation processes , which is why today we see a race in innovation offers .
Thus, innovation understood as a process and activity, as we will see later, has proven to be the key in today’s world to stand out , increase income, and consequently grow and ensure permanence in the market, which is becoming more saturated every day.
Misconceptions about innovation
Contrary to popular belief, innovation is more than a creative. Event that is expected to emerge spontaneously and offer immediate results. It is a process that must be planned , with a well-established structure, phases, objectives, goals and timelines.
Another common but erroneous idea is that innovation is limited to technological issues, that is, it is not considered that it can also be focused on the organization’s operations and commercial strategies , or on communication channels with consumers.
Therefore, the fact that the innovation process and result do not lead precisely to the launch of new products or services does not finland telemarketing mean that the results are not tangible and that the benefits and their financial impact are not quantifiable.
Reality, how is innovation carried out?
In this same sense, the digital is affiliate marketing legit in 2024? transformation. Of processes and services may not quick signs be enough as a strategy. Instead, the ideal path to undertake a successful innovation. Process is to start from one of the following lines of action :
- Changes in consumer behavior patterns.
- Unmet customer needs.
- Changes in the industry.
- A potential new market of interest.
- New technical solution.
- New technologies and business models.
It is therefore necessary to begin an innovation process
based on consumption patterns and changes in the industry. Rather than starting with large investments in technologies or developing. New products that do not consider the above.