To increase sales, it is important to understand how the Internet has changed the purchasing process and to adapt by reinventing the way we generate and offer value to buyers by integrating technology into all areas of the company.
Rather than worrying about selling, we should focus on building personalized relationships with customers, so that we can accompany them in their purchasing decision process.
To make a purchasing decision, information is just a click away
If more than 67% of the purchasing process is happening online and users want a personalized experience, the next step will be to participate throughout the process with a digital strategy focused on providing valuable content, based on the buyer’s context , that responds to their challenges and objectives .
In this regard, let us clarify three important points:
- Understanding buyer behavior allows you to execute strategies to generate interest in prospects.
- Personalizing the shopping experience requires technology.
- It is business strategy that drives digital transformation, not technology.
What are we trying to tell you? To adapt your sales process to one that incorporates digital transformation, you need a complete understanding of the specific needs of your market , so you can use technology to your advantage and improve your business processes.
How technology helps increase sales
Digital transformation fosters new marketing tactics to attract new customers or maintain the loyalty of existing ones , such as: personalized shopping experiences, increased mobile and online advertising, social media interaction, prospect qualification, etc.
Create opportunities to connect greece telemarketing list with your potential customers and build relationships that will make them want to do business with you.
Today, much of the decision making is influenced by marketing
How has technology changed attracting new customers is more expensive than maintaining their loyalty the way we shop? Before the Internet and online shopping, marketing strategy was focused on the product and its many benefits.
If people wanted to know more kuwait data about the products and services offered by brands, they had to go directly to the stores. Once there, the salespeople had all the information about the products and/or services, from features to prices. Exploring solutions, comparing options, and making a purchase decision depended on the information that the salespeople could offer them.