First things first, are your teams aligned?
We cannot begin any business improvement strategy if our marketing and sales teams work in disparate ways. They are often considered separately because they have different goals, when in reality they should have one goal in common: generating more revenue.
How does aligning both areas help improve profitability? Well, for starters, your teams work in sync, avoiding information leaks and improving the sales process. This way, you get constant and relevant feedback so that the marketing team can take into account whether:
- Are the leads delivered to sales qualified?
- What lead profile usually converts?
- How are sales representatives working?
While the sales team would know:
- What is the lead’s history of interactions with the company?
- What language was used during the purchasing journey?
- What marketing actions are being prepared for this month?
Marketing and sales alignment, or Smarketing , is the secret ingredient of any business strategy. Think of it this way, if both teams have the same goal of generating more revenue, why not work together?
Thus, the burden of acquiring a customer does not fall solely on the sales team, as marketing is also responsible for the process of attracting and nurturing the leads obtained. And the more customers you acquire without having to honduras telemarketing list increase investments, the better your CAC will be.
It’s time to reduce the cost per customer
We cannot seek new clients smarketing: why marketing and sales should work together? without measuring and improving each of the actions we undertake to achieve them. This would put the company’s profitability at risk and would also lead us to neglect current clients.
Therefore, it is ideal to line data retain them to extend their value over time and optimize the CAC . Below we detail 6 strategies that can help you reduce it.
You can create different profiles depending on who influences the purchasing process and in this way, better segment your market according to the type of product or service you offer. Download this template if you want to create your buyer personas more quickly.