Happy New Find out how to attract qualifie traffic to your site thanks to business blogging by downloading our free eBooktwow. Cost of NOT use contents ROI-content-marketing-plan Formula. Current content production costs LESS Amount of those actually use . Total investment waste on unuse content Let’s go into the details of the calculation. First of all, you will nee to have a correct vision of the costs and the use made of the contents. Audit of the contents create in the content marketing plan. Calculation of the average cost of each material to get a rough idea of the extent of. The problem don’t forget in the account: collaborators’ salaries, freelancer costs or content agency fees.
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Let’s say your company produces around pieces of content a week, around a year including posts for the company wedding photo editing service blog, texts for the website, eBooks, videos, etc. at an average unit cost of Euros. You will spend k on content marketing every year. At this point we nee to understand how much content is actually publishe; on average – remains unuse. Remember that materials produce but not publishe are waste. By subtracting. The cost of the contents use from the production costs, we obtain the amount spent and in fact waste. In the case of our example, the company wastes between.
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Euros every year by throwing away unuse materials. A content marketing plan structure and manage through an inbound platform like HubSpot’s helps to publish, reuse and repurpose all those unuse materials in different ways and formats, removing. Them from the shelves of the virtual library and offering them to prospects looking for information. It is worth reiterating BI Lists that unuse content has a considerable negative impact on. The ROI of corporate content marketing, so rework it, rather than throwing it away! New Call-to-action.
