The so-called “sadvertising”, advertising that connects with the consumer through emotional stories impregnated with musical chords where the piano usually predominates, has given us true gems in recent times. And the latest eBay advertisement in French lands also belongs to this genre . The spot , signed by the Parisian agency Artefact 3000 and directed by councilor Vincent Lobelle, shows a young woman trying to revive her father’s old passion for photography after accidentally discovering that her father used to take pretty good snapshots in his time. young men
With this advertisement the e-commerce company
Determined to revive her father’s category email list talent (buried by time) for photography, the young woman decides to repair her father’s old Nikon and searches for vintage parts, tools and accessories for the camera on eBay. Finally, and when the camera is finally ready, the daughter gives her gift to her father. Excited by his daughter’s gift, the father asks the girl: “How did you do it?” «I didn’t really do much. “I simply used eBay ,” replies the young woman. With 185 million users worldwide, eBay is the third largest online retailer in the United States behind Amazon and Walmart. Its market share on the other side of the pond is 4.7%.
It wanted to boost its brand awareness in France
Then the emotional music that provides BI Lists the soundtrack to the advertisement is abruptly interrupted, the father puts the camera away and grabs his mobile phone . “EBay?” he exclaims. “I thought it no longer existed,” continues the father, visibly more interested in the eBay app than in his daughter’s beautiful present. The comical twist with which eBay surprises the viewer at the end is in no way due to chance, since the e-commerce company makes its “re-entrée” in the French advertising market after a hiatus.
