Computers and “body positivity” go hand in hand in a new Lenovo campaign that amalgamates two concepts that soon have nothing in common. With a good dose of creativity mixed with sensitivity. The latest from Lenovo. Signed by the BBDO Nordics agency. Manages to create a connection between two concepts that seem totally unrelated a priori. The network of networks and advertising are more lavish than ever in nudity . And simultaneously the nudity that reaches our eyes through the ubiquitous screens seems completely alien to reality. Relying on poses rehearsed to the millimeter. Retouching and filters , those who look at the screens boast of a beauty as pluperfect as it is unreal.
The network of networks and advertising
Following in the wake of Dove’s top industry data iconic “Real Beauty” campaign. Lenovo’s new product proudly flies the flag of the “body positive” movement in a market. The technological one. that initially seems light years away from this thriving phenomenon. Launched in Sweden, Norway, Denmark and Finland. Lenovo’s new campaign challenges four Nordic influencers, Beatrice Reiman. Julia Sofia Aastrup, Martin Halvorsen and Benjamin Peltonen, to strip naked and pose for artists who use Yoga Slim laptops as a work tool. 7 Pro
"The New Nudes is in line with Norway's new legislation
“The New Nudes” (that’s what Lenovo’s BI Lists new thing is called) is in line with Norway’s new legislation , which forces advertisers and influencers to properly label photographs with too many filters and retouches . The objective of this new initiative is to protect children and young people from the unrealistic ideals of beauty that predominate on social networks. If you do not see the embedded video correctly, click here « I am very used to always choosing the best image or adding filters every time I publish something online. I basically edit everything I do to always look perfect. But here I have nothing to hide and I can show my authentic self. It is something unusual and scary, but also very exciting.
