Problems begin when the functions and responsibilities of each department are not clearly defined and lack common objectives, which can sometimes lead them to assume responsibility for causes and consequences that do not apply to them.
The Smarketing strategy integrates marketing and sales teams to achieve a single goal: growing the company. A Service Level Agreement (SLA) allows agreements to be established, as it is the framework that will support the company’s critical processes.
Why integrate a Service Level Agreement (SLA)?
Technology has transformed the way we buy and sell . Both purchases and sales are multi-channel and your marketing and sales teams have to be prepared to face this challenge. An SLA will facilitate a relationship of similarity and uniformity within the organization, reducing execution errors, optimizing time and avoiding the loss of resources. But for those that do work aligned, their commercial strategy is 4 times more effective .
Align marketing and sales to channel
Their efforts into producing more and better income by generating prospects that become customers. To do this, you must define when they go from being the responsibility of marketing to that of sales.
The marketing team generates leads and qualifies them based on the actions they have taken, such as: contacting us for more information, visiting blog pages, downloading at least one guide, interacting on social media, or making consulting requests. We will call these MQLs or marketing qualified leads.
The sales team’s responsibility begins when the contact is a SQL (sales qualified prospect), meaning they are a good fit and deserve a hong kong telemarketing list exploratory call; to continue with the qualification, insert them into the sales process and lead them to closing.
You can formalize the commitments between
The marketing and sales how to align marketing and sales to achieve business goals? departments to establish joint objectives. How? Prepare a document that clearly describes the conditions for both departments: details and specifications of the functions, assigned personnel. Measurement variables, assigned time, objectives, among other aspects.
The SLA should establish the quantity and line data quality of leads that the marketing. Team should generate at a certain time to help the sales team meet its goal. The sales team will be responsible for timely follow-up on these leads.
What is an ANS and how to integrate it?
The Service Level Agreement (SLA) is a contractual agreement, in this case, between the marketing and sales departments.
Define the buyer’s profile : It is essential that both teams are clear about the market segment they should target. To do this, you must create the profile of the ideal client. Which includes demographic data, main identifiers. Challenges and objectives, objections, and characteristics that can help you understand them and know if you can meet their needs. With the help of this template, you will be able to identify them .