Crafting a customer win-back email is a delicate balancing act. Here are some surefire tips for creating one that works. When a customer avoids your products and newsletters it doesn’t mean they’ve drop off the face of the earth. It just means you have to change your approach. So how do you convert those once-loyal customers into rabid fans again? With smart use of win-back emails. Today we’re going to talk about what makes a perfect win-back email; from eye-catching headlines and crisp copy to exit surveys and incentives.
What exactly is a customer win-back email?
A customer win-back email is a carefully craft message sent to inactive customers. Inactive customers are those who haven’t purchase or interact with you in a set period of time. Timing is everything country email list for these kinds of emails. Now .Most businesses will recommend six months before you start implementing your win-back strategy. ut that’ll vary depending on the vertical you are in. If you’re selling subscription gourmet pet food your window might be shorter than someone who’s selling bespoke garden tools. And all because some of them have gone quiet doesn’t mean it’s the end of the road. Adopting a good win-back email strategy can help get your customer buying again.
This kind of email can also be sent
Sometimes a win-back email is as simple as just asking What’s going on?”. You can send a form asking them questions relevant to your business .And hopefully BI Lists Get them to re-engage. This kind of email can also be sent when customers are unsubscribing .Even if it’s an exit survey .It’s always important to have accurate data explaining why customers are unsubscribing so you can make business decisions about how to handle it.
