Dreamforce, Salesforce’s annual event , celebrated its 20th edition this year. Although it is still a tremendously large event. This year it has been held in a “shortened version” compared to other years. This was explained by Enrique Polo de Lara. General director for Spain and Portugal of the company. Who recalled that in 2019 there were 170,000 people who attended this meeting. According to him, this edition has welcomed much fewer local people. Unlike other editions in which a large part of the attendees came from Silicon Valley. “ International representation has been reduced by between 30% and 40% ,” he said.
A single source of real-time data
In a meeting with journalists top industry data at Dreamforce. Polo de Lara explained how Salesforce Genie works. «What this tool includes real-time capabilities. There is no need to duplicate or triple data. But we are looking to efficiently reuse what has already been done to have a repository that will be fundamental for many industries ,” he details. ” Salesforce already has a single source of data and now what we are doing is a single source of real-time data. Integrating not only our own data but also third-party data.”
Personalized customer experiences to make immediate decisions
Given that the number of consumer BI Lists interactions on digital channels has been increasing in recent years. José Yanez argues that it is essential to have a “repository that generates personalized customer experiences in real time when customer expectations change.” changing in real time. In his opinion. This tool will facilitate integration between applications within Salesforce. But also with the ecosystem of applications used by companies. On a practical level, this means that, for example. Within a CRM, Genie will allow you to enrich a company’s customer files with contextual information such as data on their navigation in real time.
