While the data is download in CSV format or sharon social networks such as Facebook, Twitter, Tumblr. keyword box Last series of boxes : relatopics – topics search together with the one typ in the search – and specific queries. This way you can have unique information to add to keyword research . How to use Google Trends To start using this trend analysis tool on Google, just go to the home page, preferably logg in with your Gmail account . So you can start doing research and comparisons between the topics that interest you for study, work or simple curiosity. But there are key steps to use Google.
This can be useful to avoid topics that are in
Trends like a real web marketing strategist would do. Do you want more information? Avoid themes that don’t bring consistent traffic One of the ways to use Google Trends: do your research relat to the topics you want to cover on the blog and find out what the search trend is . This can be useful to avoid topics that are in a waning phase, i.e. that could special data disappear over the months or years. How to proce in these cases? We must not discard a priori blog topics that have waning phases , it is better to use a broad time range.
Write evergreen content Does the research
There may be a seasonality with some research shooting after a while. It is better to have a range of years as a reference: if the keyword continues to decline it may not be convenient to invest time to create quality content on the company blog. Write evergreen content Does the research work on Google Trends show you an interesting and always significant trend of a keyword? If this path is constant over time you can invest in BI Lists evergreen content . evergreen content trends That is to say, an evergreen content, a publication that – once position – will guarantee you constant traffic over time.
