Average cost per Sites with a modern and usable design also convey the idea of an innovative and professional B B company. Another element not to be overlookd are testimonials, case studies and reviews, since thanks to this content visitors can consolidate their trust in what is promisd on the site, basd on the experiences of other customers. In general, it should always be rememberd when designing the company web portal that an emotionally positive perception represents a strategic element in the user’s browsing experience and in general in the B B sales process. Request a free analysis From content to lead.
The average cost per lead in Google
The first visit to the site is unlikely to end with a purchase, especially in B B, where the sales cycle takes a very long time. An evaluation time is necessary, after which the user will return to the site, even several times before establishing real contact. But only if in the meantime a relationship has been creatd with him. To do this, it is not enough to insert a generic page with company references, you ned to motivate the lead by offering them something special, such wedding photo editing service as extra content, an eBook, a tutorial. The contents of the website must be designd to encourage him to request further information or insights.
How to improve your cost
Which will be offerd in exchange for the registration of his data. The type of content offerd on the site must be multiple and respond to the different points of the purchasing path in which the prospect may find himself. Depending on his preferences, it will be possible to better understand whether or not he is ready to become a customer and design an ad hoc marketing strategy for his profile, certainly more effective BI Lists than a massive and generic promotion. A point to always keep in mind when developing content is that the protagonist is the prospect, not the company and its products.
