What are the challenges of return on investment?
When someone asks you, “Is your marketing working?”, what do you think they’re really asking? They’re asking if your marketing […]
Digital marketing
Digital marketing
B2B companies turn to digital marketing in the wake of Coronavirus
Dan Gerstenfeld of Interteam Content Services illustrates how marketing budgets allocated to industry events are now being shifted to online
Digital marketing
Benchmark data: How COVID-19 affects sales and marketing
The economic impact of COVID-19 is undeniable. In the face of lockdowns and shifting consumer behavior, businesses around the world
Digital marketing
Find out if Account-Based Marketing is for you, take the quiz!
We know that starting an Account-Based Marketing strategy can be intimidating, so we have put together this article to help you analyze
Digital marketing
Segmentation: How to segment your prospects and customers in HubSpot
The marketer’s mantra is to be customer-centric and personalize the experience. We want to make sure that every prospect or
Digital marketing
New products that HubSpot introduced in 2021
HubSpot has really worked hard this year! We’re happy because we love trying and discovering new features, testing them, and then implementing
Digital marketing
the power of inbound sales and its impact on business
Inbound sales is about providing a helpful, human, and holistic experience to anyone who interacts with your company. It transforms
Digital marketing
Comparing traditional sellers with inbound sellers
Inbound selling is a sales methodology that focuses on generating interest and driving qualified leads to your company’s website. Inbound
Digital marketing
What does data quality mean for marketing and sales alignment?
Data quality for marketing and sales alignment will mean timely communications with your customers and prospects, and deliver a positive
Digital marketing
Aligning sales and marketing around a single source of data
Sales and marketing alignment begins with the conviction of companies and teams that collaboration. Between areas is important to work.
Digital marketing
Writing New Content vs. Updating Old Content: Which Wins?
Creators face a constant dilemma: should they focus on producing new items or breathing new life into existing assets? It’s
Digital marketing
How to Humanize AI Content: 20+ Tactics to Add a Human Touch
When you hear about artificial intelligence (AI) generating content, what probably comes to mind is emotionless and robotic content. I’m