Invited to the Inbound Marketing France event, four business leaders who publish marketing automation platforms discuss the challenges and opportunities offered by the implementation of a marketing automation strategy. Marketing automation collects data. You are able to analyze the behavior of your Internet users as well as the sales funnel. You can therefore develop a vision of the future ROI insofar as you can accurately measure where your interlocutor is in his purchasing cycle and on what type of products / services. You can also adapt your workforce according to upcoming projects or (re)plan your projects according to the profile of your most committed prospects.
Why is marketing automation revolutionizing
At a time when the where theis looking for information and inquires before making the purchase, it is necessary to be able to him and in his purchase Sri Lanka Phone Number List project. It is possible to have and before launching, in particular for budgetary reasons, for fear of choosing an inappropriate technology or even resistance to change. And yet, it is important to scenarios , to get started. The objective of marketing automation is not to make it a sales force management tool that will drive its salespeople. The idea of ”marketing automation” is closely and directly linked to inbound marketing, namely from knowing your personas to offer the right content, at the right time and to the right person. This knowledge is fundamental since it conditions the proper deployment of its.
What returns on investment can we expect
The results expected by the implementation of a marketing automation strategy can be quantitative on the hand. Marketing automation collects data. You BI lists are able to analyze the behavior of your Internet users as well as the sales funnel. You can therefore develop a vision of the future. ROI insofar as you can accurately measure. Where your interlocutor is in his purchasing cycle and on what type of products services. You can also adapt your workforce according. To upcoming projects or projects according to the profile of your most committed prospects. You will be able to forecast at a certain level of precision. The amount of your marketing budget expenses and also establish. An impact on the company’s revenues. Beyond these quantified aspects of ROI. It is necessary to keep in mind that there is also a more .
