In this article, we’ll tell you how, by using Marketing Hub and Sales Hub together in the HubSpot CRM platform, you can align your marketing and sales teams around a single source of truth ( data ) to help them perfect the handover from marketing to sales.
Misalignment between sales and marketing is estimated to cost businesses more than $1 trillion each year
Marketing and sales alignment depends on data quality
Great! The teams are now clear that collaboration between areas is necessary to achieve better results. What is the next step? Data management is one of the most important points and is often underestimated. When we start working with data, we must give utmost importance to its quality.
What does data quality mean?
Data quality means having information that is accurate, up-to-date, relevant, and reliable to perform the type of work that needs to be done with that data. However, some examples of typical data we look at at HubSpot for sales and marketing management: Contact name, company, industry, contacts associated with the company, deals associated algeria telemarketing list with the company, conversion sources (social media, email marketing, ads, offline sources), content the person interacted with, visit-to-contact and contact-to-customer conversion rates.
Why is data quality important?
However, because a subscriber is not interested in receiving messages aimed at persuading them to subscribe. In fact this can annoy them. An angry customer definitely does not want to receive. More emails encouraging a purchase, and a “warm” lead needs to be contacted immediately. By sales to secure the purchase. Prevent them from going to a competitor and ensure a positive experience.
Good data quality will allow your company to have why you need artificial intelligence to write for you reports that show what is generating results in a cross-cutting and comprehensive manner, instead of seeing it disconnected between areas. This way, you will be able to better direct the efforts made to obtain more sales.
Data alone is of no use. For data to be effective, it must be collected, stored, and leveraged in such a way that it becomes valuable with minimal maintenance.
How can we ensure data quality?
However, we can start by using a CRM platform like HubSpot , which allows numbers lists us to have all the data centralized in one place. At the heart of the platform is the CRM, and around it are organized the different modules: sales (Sales Hub), marketing ( Marketing Hub ), content ( CMS ), service ( Service Hub ) and operations (Operations Hub).
However, unifying data ensures that there are no disconnects between different platforms. Ensures consistency, and provides opportunities to manage. Campaigns and strategies to grow our business. By using hubspot. However, we ensure that as our company grows and needs to add more technology to its existing stack. We can rely on the power of hubspot, avoiding the need to hire other tools that will add costs. Learning curves, and the possibility of inconsistent data.