With more than 3.8 billion email users worldwide, email marketing offers the largest reach of all marketing channels. Unfortunately, e-commerce businesses spend a lot of time, money, and effort designing their landing pages and Tips for Designing Email social media posts, but often overlook email design ideas.
Considering we live in a world where people’s attention spans are getting shorter by the day, it’s imperative that your design excels. While having good email content is important, your email marketing effectiveness will be greatly reduced if your subscribers find your emails off-putting.
As we all know, e-commerce businesses send a lot of emails and have to design them every time, taking hours to design an email template. In today’s article, we will share with you 5 design tips to help you come up with email marketing templates that will save you time and convert better.
1. Optimize for mobile and desktop devices
Always make sure your email marketing templates are optimized for both mobile and desktop devices because 80% of people delete emails that are not optimized for mobile devices, which is a pretty big problem.
Optimizing emails for devices isn’t just about making the text readable. It’s also about making sure the clickable elements in your emails are the right size. If the clickable elements aren’t obvious, that means fewer people will click on them, which means less traffic for you. And less traffic means less sales.
When you design an email template for desktop devices, you might add multiple buttons and use lots of images. But when you design for mobile devices, keep it simple, put important links at the top so your users can find them without scrolling, and use minimal images to help reduce loading time.
2. Use buttons instead of text hyperlinks
Most people scan emails rather pakistan phone number library than read them, and text hyperlinks are often overlooked because they blend in with other text. Unlike hyperlinks, buttons are more noticeable, especially when designed with contrasting colors and interactivity. Because of this, buttons are clicked more often than hyperlinks.
When you design your email templates, use more white space around buttons to draw more attention. This is especially good for mobile devices because it creates a clear area for a finger to tap. If you have multiple buttons, make the primary one the brightest and largest. Also make sure your buttons follow a natural progression; users often don’t like to go back to take an action.
3. Add hyperlinks to all images
If you use images in your how to generate more leads while investing less? email templates, you can add hyperlinks to them because images are more likely to arouse users’ interest and prompt them to take action. For example, if you have an image promoting a limited-time offer, you can add a link directly to the offer page.
However, please do not send image-heavy emails as they will be block by spam filters. To be safe, we recommend keeping your text to image ratio at 8:2. Alternatively, you can provide all alt text for users who do not display images.
4. Use brand elements to build loyalty
A quick way to familiarize your audience is to include recognizable brand elements in your emails. This will make it easier for them to discover your emails and will also make people remember you, thus improving the chances of your business becoming their first choice.
Therefore, you need to create phone number vietnam a brand identity guide for your email marketing templates, develop images, logos, fonts and your brand’s tone. Make sure to keep it as consistent as possible across other channels such as blogs, social media, landing pages, etc. Consistency is the key to gaining customer loyalty.
5. Extensive testing
Once you’ve design your email marketing template, you’ll want to test it on different devices. There are three main things to test:
Test email sendability: You want to know that your email template is not mark as spam and can be forward by the SMTP server. If there is a problem, no one will receive your email.
Test email deliverability: Once you’re sure your emails are sent, determine if they’re going to your subscribers’ inboxes or spam folders by testing deliverability. If they’re ending up in the spam folder, then you should check your email marketing templates to find out what’s triggering the spam filters.
Test email content: Test the email preview on different devices to ensure that there are no misstructure or missing links. Also check that the font, font size, and color are display correctly.
This process may seem tedious, but it’s important because we’re talking about your email templates, and whatever mistakes you make in your email templates, you’ll carry it over to every one of your email marketing campaigns, so you better get it right the first time.
in conclusion
As a marketer, you need to evaluate the effectiveness of your email marketing templates over time. User behaviors and preferences may change, so maintain flexibility where needed.