Marketing and sales must work together, no department should be in charge over another. Without marketing, the company would have fewer potential customers, but without good sales techniques, there would be no customers to generate profits.
Marketing and sales must work simultaneously to achieve business objectives. To do this, both departments can support and nourish each other. According to the report prepared by Hubspot on the State of Inbound 2018 in Latin America, the commercial strategy is 4 times more effective for teams that work in alignment.
Think about the customer
Both departments must prioritize the characteristics and needs of the client and be useful to them. Marketing is the department that generates various contents such as: brochures, catalogs, mailings , etc. What happens if the content is focused more on the characteristics of the product than on the needs of the client?
Sales live between the objectives and challenges of the person, in their needs. If our focus is centered on us, on our product, the buyer simply will not be interested. On the other hand, if we have a customer-centered approach, we have a greater probability of generating interest.
Generate sales opportunities to attract new customers
According to the same HubSpot report, 75% of marketing professionals stated that converting contacts into sales opportunities is their priority.
Meanwhile, 70% of sales hong kong telemarketing professionals said that closing more deals is their number one priority.
Both departments pursue the same objective:
To boost the company’s how does smarketing help establish agreements between marketing and sales? growth. Marketing through the generation of more and better sales and sales opportunities, increasing the customer conversion rate.
What we want to tell you is that collaboration should be encouraged through the generation of contacts and sales line data opportunities. How many prospects do your marketing efforts generate for your company?
If the answer is unknown
Something is not being done right. Marketing efforts are not only aimed at making “pretty pictures”, sharing them on Facebook and paying for words on Google. The real objective of these actions is to position the offer in such a way that it generates demand: leads and sales opportunities .