The Internet has transformed everything we know. It has changed the way we buy and, therefore, the way we sell . Today, buyers can simplify and improve their shopping experience, increasing their options and shortening their time. All just a click away.
How to use this resource to our advantage? If you have not yet digitally transformed your company , you should know that you are wasting a range of infinite possibilities.
How to use the Internet to attract customers and sell more?
Now, how do we satisfy a more informed customer? By giving them the tools to find us and find in us the solution to solve their needs .
It’s simple. Getting new customers is easier by using attraction methods that give us the certainty that we are targeting the right audience and thus, identify what stage of the purchasing process they are in to develop appropriate sales strategies.
Inbound is all about attracting potential prospects instead of going out and finding them . Because buyer expectations have changed, outbound advertising tactics are expensive and intrusive. No one wants to be sold to anymore , and you need to understand this to get into the game.
In sales and love, everything is fair
What you see is not what you judge. A happy customer speaks for itself and will eventually refer you and be your biggest source of income. What are you doing to get more sales and better customers?
The State of Inbound Report 2018 created by Hubspot showed that the Inbound methodology reduces costs in lead generation by up to 61% compared to companies that use outbound strategies. In addition, the same study confirmed that:
- Marketers who lowered their average cost per lead by implementing inbound doubled the number of those who used outbound strategies.
- 34% of all leads generated came from inbound strategies.
- Out of these prospects, inbound generated 54% more qualified leads in the marketing funnel than traditional outbound tactics.
- 41% of marketers confirmed that inbound provided them with a better return on investment (ROI).
- 82 % of marketers who blog saw germany telemarketing list a positive ROI as a result of their inbound strategy.
Getting more customers by reducing marketing and sales investment is possible!
Attracting new customers how to attract business clients with linkedin is more expensive than maintaining their loyalty . How can we fix this? By improving their shopping experience so that we extend their Life Cycle (LTV) .
Some experts believe that the ideal relationship between Customer Acquisition Cost and Life Cycle is one in which the latter is kuwait data at least three times greater than the former. If this is not the case, it is necessary to evaluate the business model to improve profitability.