The history of electronic commerce has been marked by innovation. And constant evolution, to the point that today you need to build. An interactive ecommerce to compete in this dynamic global market . Luckily, this is a valuable step that you can take immediately and effectively. With the incorporation of different formats of interactive content on your page and with their strategic management. Before delving into these key practices that will. Definitely allow you to modernize and optimize your virtual store, improving the user experience. We will explain the specific benefits that you will obtain by doing so.