Which is something fundamental
Include all services in the customer journey map We cannot apply in B2B everything that we apply in B2C because…
Include all services in the customer journey map We cannot apply in B2B everything that we apply in B2C because…
A first and last name in a letter is a first step. Personalization also means putting the name of the…
Using the voice of the customer, the approach consists of diagnosing the customer experience by asking two essential questions, namely:…
Jean-David Poussin , specialist in Customer Experience and Quality of Service, gives us his advice in this interview. Could you…
On the initiative of the supplier, in connection with events that have appeared in the context of the supplier (life…
Taste the atmosphere of Inbound Marketing France by viewing the afermovie of IMF19. Also read: Inbound Marketing France key figures,…
Complete the budget, Establish a program to match the educational ambition, Create a unifying brand “ We are Inbound ”,…
Customer knowledge as a growth lever for your business. By bruno carroi, associate director of avanci and aurore fourniau. Crm…
Director of Google Customer Solutions, explains to us the challenges of assistance in responding to new behaviors of Internet users.…
The two masterminds of Digitaleo’s marketing strategy, discussed this experience. On the program: sharing of good and bad practices, report…