Include all services in the customer journey map We cannot apply in B2B everything that we apply in B2C because the customer journeys are more complicated. Indeed, a B2B journey there are prescribers, decision-makers, users, integrators and buyers in the company… therefore there are a multiplicity of interactions with a […]
Daily Archives: April 3, 2023
84 posts
A first and last name in a letter is a first step. Personalization also means putting the name of the managers on the company side, in order to show that there is a person and that the company is not an army of shadows. Communicate the right message , on […]
Using the voice of the customer, the approach consists of diagnosing the customer experience by asking two essential questions, namely: Is the customer satisfied at this stage of their journey? Are we able to respond to him quickly and efficiently, and why not then go further, and try to seduce […]
Jean-David Poussin , specialist in Customer Experience and Quality of Service, gives us his advice in this interview. Could you introduce yourself? Jean-David Poussin LinkedIn Let me introduce myself, I am Jean-David Poussin , I have been working in customer relations for 20 years. I held the positions of Customer […]
On the initiative of the supplier, in connection with events that have appeared in the context of the supplier (life of the product or service marketed, such as sending the invoice, relaunching an unpaid bill, etc.). The formalization of the customer journey via a diagram facilitates and makes it possible […]
Taste the atmosphere of Inbound Marketing France by viewing the afermovie of IMF19. Also read: Inbound Marketing France key figures, 2019 edition! [INFOGRAPHICS] IMF19 The many visitors to the partner stands The B2B Marketing Grand Prix: the result of the work of the organizing team of Inbound Marketing France “The […]
Complete the budget, Establish a program to match the educational ambition, Create a unifying brand “ We are Inbound ”, Settle all the logistical details (transport, accommodation, catering, registrations, etc.). Everyone gets out of their comfort zone, pushes their limits and ultimately emerges from this experience. Digital has never been […]
Customer knowledge as a growth lever for your business. By bruno carroi, associate director of avanci and aurore fourniau. Crm manager of ikks imf19 conference .On customer knowledge bruno carroi , director of. A data-driven marketing agency, and aurore fourniau.Inbound marketing france’s ambition. To share new b2b marketing and sales […]
Director of Google Customer Solutions, explains to us the challenges of assistance in responding to new behaviors of Internet users. Why is support an issue for companies? Does every business need to adapt to the age of support? Cécile gives you all the answers to the questions you ask yourself […]
The two masterminds of Digitaleo’s marketing strategy, discussed this experience. On the program: sharing of good and bad practices, report on the difficulties encountered, report on the tools deployed and assessment of the results. Read a summary of Digitaleo’s feedback or Listen to the conference for free “The speech-dating of […]
